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LG

LG CX 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag)

$4,999.99 $1,299.99
Screen Size *
$3,099.99
  • TV-OLED-48-CX-01-Awards-1-Desktop   AVS Forum Best of CES 2020

Why LG OLED?

Only OLED TVs use over 8.3 million pixels that emit their own light and turn completely off, creating a stunning picture that allows you to see virtually every detail.


  • Sharp Picture

    Unlike LCD or conventional LED technology, OLED uses millions of self-lit pixels to give you consistent detail, even when the cinematography gets dark.


  • Swift Response

    Individual self-lit pixels paired with the latest gaming features and tech give you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay.


  • Smooth Motion

    OLED Motion is technology you see, but don't notice. It's motion handling for fast movements in sports and action sequences. Kickoff returns look just as smooth at home as from 50-yard line seats, with less stuttering to slow down the big car chase.


  • Slim Design

    LG OLED technology unlocks a new world of TV design with a minimalist bezel and impossibly thin profile, putting the spotlight on your content while complementing your home's interior.


See how perfect LG OLED TVs can be

Bring home the world’s #1 selling OLED TV. Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture. Other TVs pale in comparison. There's LG OLED, then there's everything else.
SELF-LIT LG OLED

See how OLED redefines picture quality

Once you’ve seen LG OLED TV with your own eyes, you'll understand. It’s stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.
*Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.
α9 Gen3 AI Processor 4K

See more of your content in 4K

Just because it wasn't filmed in 4K doesn't mean you can't see it that way. Our most advanced 4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K*.
*Image quality of upscaled content will vary based on the source resolution.
ThinQ AI

World's most intelligent TVs

LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products. L
*Some features require 3rd party subscription or account. Google is a trademark of Google LLC.


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Ultimate Gaming Experience

Complete your dream gaming setup

 

PICTURE(PANEL)

    • Display Type
    • OLED
    • Display Resolution
    • 4K Ultra HD (3,840 x 2,160)
    • Wide Viewing Angle
    • Yes
    • Dimming Technology
    • Pixel Level Dimming

PICTURE(PROCESSING)

    • Picture Processor
    • α9 Gen 3 AI Processor 4K
    • Refresh Rate
    • 120Hz (Native)
    • HDR (High Dynamic Range)
    • Cinema HDR (Dolby Vision®, HDR10, HLG), Dolby Vision IQ, HDR Dynamic Tone Mapping Pro
    • Contrast
    • Advanced Contrast Enhancer, Face Enhancing, Ultra Luminance Pro
    • Clarity
    • Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
    • Color
    • Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
    • Motion
    • OLED Motion Pro
    • Resolution Upscaler
    • AI Upscaling

GAMING

    • G-SYNC Compatible
    • Yes
    • FreeSync™
    • Yes
    • VRR (Variable Refresh Rate)
    • Yes
    • ALLM (Auto Low Latency Mode)
    • Yes
    • Response Time
    • >1 ms
    • HGiG
    • Yes

AI TV(ARTIFICIAL INTELLIGENCE)

    • LG ThinQ® AI
    • Yes
    • Google
    • Google Assistant Built-in "Works with" Google Assistant
    • Alexa
    • Alexa Built-in "Works with" Alexa
    • Apple
    • Apple Airplay2, Apple Homekit
    • Intelligent Voice Recognition
    • Yes
    • Home Dashboard
    • Yes
    • AI Picture Pro / AI Picture
    • AI Picture Pro
    • Auto Genre Selection
    • Yes (SDR/HDR/Dolby HDR)

SMART TV

    • Operating System
    • webOS
    • Magic Remote Control
    • Yes (Point, Click, Scroll, Voice)
    • Universal Remote Control
    • Yes (Auto Device Detection)
    • LG Channels
    • Yes
    • LG Content Store (App Store)
    • Yes
    • Full Web Browser
    • Yes
    • Gallery Mode
    • Yes
    • Sports Alert
    • Yes

AUDIO

    • Speaker System
    • 2.2 Channel
    • Output Power
    • 40W (20W Woofer)
    • Speaker Direction
    • Front Firing (Reflector)
    • AI Sound Pro / AI Sound
    • AI Sound Pro
    • Dolby Atmos
    • Yes
    • WiSA Ready
    • Yes (Separate Dongle Purchase Required)
    • Surround Mode
    • OLED Surround
    • Audio Codec
    • AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
    • Bluetooth Surround Ready
    • Yes
    • LG Sound Sync
    • Yes

CONNECTIVITY

    • Wi-Fi® Standard
    • Wi-Fi Certified 802.11ac
    • Bluetooth® Support
    • Version 5.0
    • IP Control
    • Yes
    • HDMI-CEC (Simplink)
    • Yes
    • TV Tuner
    • ATSC, Clear QAM
    • Smart Phone Connectivity
    • Yes

INPUTS & OUTPUTS

    • HDMI Input (HDCP 2.2)
    • 1 (rear) / 3 (side)
    • HDMI Audio Return Channel (ARC)
    • eARC (HDMI 2)
    • USB Ports (v 2.0)
    • 2 (rear) / 1 (side)
    • RF Connection Input (Antenna/Cable)
    • 1 (rear)
    • AV Input
    • 1 (rear) breakout cable required, not included
    • Ethernet Input
    • 1 (rear)
    • RS-232C Input (Mini Jack)
    • 1 (rear)
    • Digital Audio Output (Optical)
    • 1 (rear)
    • Headphone Out
    • 1 (rear)

POWER

    • Power Supply (Voltage, Hz)
    • AC 120V, 50/60Hz
    • Standby Power Consumption
    • Under 0.5W

DIMENSIONS/WEIGHTS/UPC

    • TV Dimensions with Stand (WxHxD)
    • 67.8" x 40.3" x 10.6"
    • TV Dimensions without Stand (WxHxD)
    • 67.8" x 39.1" x 2.2"
    • Packaging Dimensions (WxHxD)
    • 74.6" x 44.5" x 11.2"
    • Stand Width
    • 47. 2"
    • TV Weight with Stand
    • 79.1 lbs
    • TV Weight without Stand
    • 58.9 lbs
    • Packaging Weight
    • 108.7 lbs
    • VESA Mounting (W x H)
    • 400 x 200
    • UPC
    • 719192637177

ACCESSORIES INCLUDED

    • Remote
    • Magic Remote
    • Remote Control Battery
    • Yes
    • Power Cable
    • Yes
    • Quick Start Guide
    • Yes
    • E-Manual
    • Yes

 

 

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

LG CX 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag)
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